Unlocking Customer Experience Mindset
The Unofficial Shopify Podcast
00:00
Customer Research
The magic here is, I'm no longer making best guesses and assumptions about how people are shopping based on my own limited worldview. And instead talking to customers getting their feedback and then using that to inform test ideas. So we're throwing spaghetti against the wall and seeing what sticks versus talk to customers short the hard parts coming up the test. You completely shortcut that part by just spending the time and talking to people. Now you can have way more valuable tests to run.
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