How to Influence a Decision Maker

The first scenario that I thought we'd lean into is one that I think for most of us it's completely annoying when you can't get it done. So let's, let's take that as a scenario and we'll walk through the five steps there. Susan: It's about making decisions. You need to influence in order to get your recommendation or your proposal approved. The next time you're about to send an email with a recommendation or creative idea instead maybe create a video mail because we know that video can make a message really memorable and sticky.