The author has written a book about innovation in the soviet era. He says he was 'discounted' by people who thought it would be hostile to minority groups. But there are pockets of effective innovators all over the world, writes Angwell. The best review i ever got was from a romantic novelist.
Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:
- In-group vs. Out-group
- Fractal nature of behavioral science
- Pricing heuristics
- "Woke" persuasion
- Barbra Streisand effect, Canada, And a LOT more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com