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Found: Cellino
Equity
What Was the Biggest Challenge of Turning Science and Research Into Business?
Jordan: The switch that flipped in my brain was, i'm going from scientist inventor to business person. What are people willing to pay for, and can we actually deliver on their expectation? I started this massive customer discovery process of that first summer after mitias and marina had joined the team. It's aptly intellectually stimulating every day to make these decisions in an industry that's just starting to exist.
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