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#33 Levi Strauss: The Man Who Gave Blue Jeans to the World
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How Levi Survives the Gold Rush and Gets to San Francisco
"I just love when people come up with these clever ideas to build businesses out of stuff that's in plain sight," says the author. Hundreds of gold-favored sailors abandoned their vessels as soon as they made landfall in San Francisco, staying only long enough to outfit themselves for the trip inland. Wildly entrepreneurs hauled the ships right up to the shoreline, made them secure, and turned them into warehouses and lodgings.
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