2min chapter

Planet Money cover image

When Subaru came out (Classic)

Planet Money

CHAPTER

How to Design a Gay and Lesbian Ad?

Soubroo had to find ads that would fit both with the image they'd been cultivating for years, and with this new group of consumers it was trying to target. In fact, john showed me the first print ad that he did in 19 95. The message was there, but you would have to look at the license plate on the car in the picture, in the printed to get it.

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