5min chapter

The Peel with Turner Novak cover image

Recruiting From Zero to One with Nakul Mandan, Co-founder of Audacious Ventures

The Peel with Turner Novak

CHAPTER

Scaling Market Strategies for Startups

This chapter explores the complexities of startups transitioning from small and medium businesses to targeting mid-market and enterprise customers, emphasizing the necessary changes in sales organization and strategy. It highlights the evolution of product offerings and the importance of pilot programs in achieving product market fit, along with the challenges faced during these market shifts.

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