Is It a Good Idea?

Research suggests that 75% of clients have effectively decided on their first reasonable estimate before they put finger to keyboard. It's part of them thinking, is tis important enough to do something about? How much will it cost us to do it? Does that mean we can't afford to do it?" And actually, they doontestand i te level of poveso to citizen of at now that comes to a different question. Which is for what's the our of line? What might you generate from this? Therefore it becomes less about the cost of a budget and more ot will useles make a sensible commercial decision.