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How to win the clash with existing business logic / Chris Ferguson / Episode #134

Service Design Show

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Are Annual Budgets a Running Train for Designers?

Knowing that there are annual budgets is, for instance, already a big wind for designers. If i know that be meeting with these klinds of resistance, there is underlying assumptions that are different than my underlying assumptions, then how might i treat this project differently? I thinktht you're right. And i've had the same experience where people really tend to get it a lot better when you're actually going and and going through the process. What i would say is designers and design teams don't often resourc their projects to do that,. To think about, i'm not just running a design project. I'm actually helping transform this organization.

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