How to Start Conversations in the B2B World?

A lot of sales team especially I mean they're under a lot of pressure from management or whoever runs the outbound team to start X amount of conversations per day. You can just pick up off the gas it's more so okay you hit him with an email and then follow-up with LinkedIn comments, voice notes that are extremely effective for knocking on the door until they answer. And my favorite number to see when I'm doing stuff like that is our unsubscribe rate going up because those are people that you don't want to engage with. We know our content's good because it's converting top of funnel. So that it's going to continue to drive business where it needs to.

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