As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.

In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a hypercompetitive landscape where rejection is the default response?

In this episode, Yaniv Bernstein and Chris Saad are joined by Ben Parr, acclaimed author of Captivology: The Science of Capturing People’s Attention, to dive deep into the attention economy.

In this episode, they explore:

Understanding why attention is crucial for turning intention into action.
Embracing attention-seeking as a positive pursuit, not something to be avoided.
Leveraging the seven triggers of attention at different stages to stand out.
Recognizing the growing value of attention and making every second count.
Navigating the psychology of attention to overcome barriers and capture interest.
Avoiding common mistakes founders make in seeking attention.