Navigating Trust and Liquidity in Startup Data Management

This chapter examines the challenges of trust and privacy in managing startup data, highlighted by a recent controversy with a company's sales team. The discussion covers the complexities of secondary markets for startup equity, founder resistance, and the contrast between effective liquidity strategies and the chaotic approach of Carta. Additionally, it explores the evolving business models of companies and the competitive landscape in the tech industry amid pressures for profitability.