Sales Strategy & Enablement by Revenue.io cover image

A Conversation with Justin Roff-Marsh

Sales Strategy & Enablement by Revenue.io

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Sales Opportunity

Salespeople do not want to define a sales opportunity as simply an opportunity to sell. They recognize there is never an excuse not for them to be busy. So it's not the responsibility of the sales team to define the term sales opportunity. But if we say, well, an opportunity is exactly a sales opportunity, exactly that an opportunity to sale, then qualification doesn't exist at all. We would much rather that we will direct all of those people who are walking towards the organization with money in their hands. There's a very big risk that if you allow sales people to talk to some of them out of transacting they will actually talk about something else.

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