We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

#152 Changing a Commodity Sale to a Solution Sale

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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Introduction

Ramsey Majabah: We The Sales Engineer's podcast, Show 152. Our guest is Doc Bulge, BLG; he sells printers and turns out printers are a little bit more complicated than you would think. Whatever we talk about today goes for anything that could be seen as a commodity. Depends on how the sales person is and how good the SE is.

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