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What's the Real Consumer Demand?
Felix: Why do people learn foreign languages? Obviously because they wat to come proficient, caue they're moving to france. But i think that miss reads what the real consumer demand is. Being able to speak some french or speak some italian or speak some hawaiian has become a form of entertainment but also a marker of identity. So we try on these different identities when i think our exposure to other parts of the world through entertainment media like netflicks has really whetted our appetite for that in the same way that it wets our tite to try different kinds of food.