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#317 - The Three Numbers That Amazon Sellers Need To Know With Arnold Shields

AM/PM Podcast

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What's a Good Ballpark Number?

If you're selling clothing, your refund or something with size of my refund rate might be 20%, 30%. It could be. But before I know that, what's a good ballpark number just depends on the answer. Your gross profit rate is your gross profit divided by your sales. And that needs to be ideally above 30% you said? Over 30%. Okay. If you're, if you're under 30%, you're going to have cash flow problems.

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