2min chapter

Copywriters Podcast cover image

Transforming Complex Concepts Into Cash - The Tangibilization Process

Copywriters Podcast

CHAPTER

Introduction

This chapter explores the challenge of communicating complex ideas to the average consumer and highlights the significance of clear and concise copywriting in influencing consumer buying decisions. It also touches upon legal considerations for regulated industries and introduces the concept of 'tangibleization' for simplifying complex concepts.

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