Persuasion Techniques

"If we were to prevent ourselves from publishing or publicizing any effect that we may have in we have generated right. We would be silent because there's, there's the chance that some person will misuse it," he says. "We can't just provide an embargo on anything we find because somebody may in the future, distort it, or use it in unethical ways." He adds: 'Benjamin Franklin once said about the persuasion process... Focus not on argument, focus on self interest'

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