There are incumbents for whom the current UX or UI paradigm is not one that will sustain effectively in the new environment. If you are an incumbent who has built their entire stack on a point and click interface, you're going to have an innovator still in the problem. One working hypothesis I've been sort of newling on ever since we interviewed Avlock, the CEO of AngelList,. The more services oriented a firm is, the more at risk they are of LLM disruption.

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