Stacking Growth | The B2B Marketing Podcast cover image

22 - Starting with the Customer and Working Backwards

Stacking Growth | The B2B Marketing Podcast

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What Are the Deep Customer Insights?

Customer insights and how analytics combine can be key to success. Talk to your customers about what they like, don't make the assumption of how you like to consume is how your market's going to. Run a report and sale sporce and see how many deals once i get an opportunity create. If there's a substantial mont falling in theire tht i indicator that there's a missmatch between what your your market thinks it should be paying and what you're charging.

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