The Importance of Status in Fitness

A lot of people in our industry have the wrong value. They don't think they crave status, but I've observed a lot of people and their guiding star is this irrepressible desire to get status. Status for sure is a byproduct of doing a lot of other good things well. But I try to get fitness professionals for the love of God, stop being transactional. Go read what's in it for them.