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Decoding the Power of Intent Data in B2B Sales Strategies with David Fortino, #243

The Modern Selling Podcast

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Utilization of Intent Data and Budgeting Strategies

The chapter explores the allocation of budget for utilizing intent data in marketing and sales, emphasizing the need for alignment between the two functions to optimize data insights for personalized targeting and scalable actions. Additionally, it discusses netline's buyer-level intent data approach in a permission-based model, comparing it to traditional ad tech methods and addressing privacy issues in the industry.

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