Is Search Changing? Is It Diversifying?

People are doing things other than google searches now to find products. And so i think search is changing. It's diversifying. I don't think anyone knows how this is going to play out, but i think people, the big players, know that it's going beyond that, beyond the search box. So you can still sort of assemble thes same kind of models, the data sources are going to become more varied. But there's some much more complex sort of psychological process thas going on in the brain. You'd have to be a real networker and nero-scientist to build a real model for what makes someone buy something or click an ad.