The Best Idea Yet cover image

Business Wars Presents: The AOL-Time Warner Disaster

The Best Idea Yet

00:00

Navigating Brand Image and Revenue in the Early Internet

This chapter delves into the transformation of Quantum's user experience, marked by the addition of a friendly voice greeting and notifications for new emails. It also discusses the challenges of brand image versus revenue generation, culminating in Quantum's rebranding to America Online, reflecting its aspirations in the growing online marketplace.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app