
Business Wars Presents: The AOL-Time Warner Disaster
The Best Idea Yet
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Navigating Brand Image and Revenue in the Early Internet
This chapter delves into the transformation of Quantum's user experience, marked by the addition of a friendly voice greeting and notifications for new emails. It also discusses the challenges of brand image versus revenue generation, culminating in Quantum's rebranding to America Online, reflecting its aspirations in the growing online marketplace.
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