The Importance of Having Customers Who Really Care

Everybody wants customers who really care But how's that product differentiation? It's the way I think about it is I can tell you What I like best For all kinds of different products. There are some things that if I don't get my favorite And I only end up with the second choice of the third choice That's not going to be a big deal. You've read the roadside MBA and you know that none of us will...