The wrong partners are as detrimental to your growth as the right partners are additive. It's one reason that diversity of experience is a great thing for co-founders, says Roth. The launch may have started quietly, but it soon took on a distinctive sound. "We didn't make a lot of noise. We just hit send on a few emails," he says.
Running a business can be a lonely job. The long hours, the existential threats — it can feel like the weight of the entire company is on your back. That’s where the transformative power of co-founders comes in. Co-founders provide more than added manpower; they bring fresh perspectives and talents that help businesses conquer problems at speed. And the co-founder effect extends beyond the people who started the company: The lessons hold true for every team member that contributes in a foundational way. The more voices you add, the more resilience you build in yourself, and your organization.
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