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361: ‘A Fit of Pique’, With Federico Viticci

The Talk Show With John Gruber

CHAPTER

The Price of Products Is a Part of the Brand as Much as the Packaging

Prices are high in euros right now yes and it's super frustrating too. For Apple the price of products is sort of I think the best way to look at it is they consider the price is part of the brand as much a part of thebrand as the packaging as the name of the product. When they say the MacBook Air starts at $9.99 for the M1 generation MacBook Air with the old form factor that $9. 99 price stays you can bank on it until they come out with a new MacBook Airs whether that's next summer or next fall however long it is Dell famously is the opposite and ram prices go up and next week the same laptop that will cost $

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