Think influencer marketing is dying? Think again—it’s just getting started.

There are huge benefits to involving influencers with your brands: they can be a trusted voice. And as our guest Brittany Garth-Freeman mentions, customers are more likely to trust influencers than companies themselves. How can you properly vet someone to work with you? Does their audience align with your ICP?

Plus, we’re talking about trends. There’s more than just the Alix Earles of the world—don’t skip over micro-influencers. (We’re definitely going to see more of them in 2025.) There’s also the Founder influencer profile, and they can offer quality content and promotion, too.

We also answer the age-old question: How should you repurpose content for multiple platforms? (Hint: you need to be tailoring it for each one.)

If you’re an influencer marketing bestie, or you’re looking to dive into the world of influencer marketing in 2025, this is the episode for YOU.

Follow Brittany:

LinkedIn: https://www.linkedin.com/in/brittany-garth-freeman-a20b15126/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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