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The Mentos guy. The worst thing to ever go viral, I think. He's doing all kinds of crazy science experiments because he wants to teach kids about STEM and he wants to create a re-interest in science. And it's neat to see how he's blown up on TikTok. How many people do you know over 50 that are killing it on TikTok? Not me. But it's because of the nature of the content,. Perry Marshall interview him on Zoom for our book.