What's the Difference Between Broadcast and Broadcasting?

The motivation for these companies is, in 19 73, something like two thirds of the country was watching one of the three major network news casts in the evenings. So you had to have something that you could sell to cheverlet ah and the good people of proctorn gamble as a product that would be competitive. The shift goes from broadcasting to narrow casting. You become dependent on a very narrow stack, right? It's the chips are tall, but it's a narrow stack. And if you displease that audience, if you tell them things they don't want to hear, they may leave you. I spent a lot of time thinking about the washington post and researching around the