Building Software Profit Streams
Digital Transformation Podcast
00:00
How to Create a Profit Engine
A customer benefit analysis, that's an important activity and one success factor to create a profit engine is to align with what customers want. And in writing the book, we actually covered market segmentation in about three pages. By understanding what they're valuing, you can start to derive how much of your solution is contributing to what they're seeking.
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Transcript
