4min chapter

The Marketing Companion cover image

What is the gist of YOU? Relevance in the AI world

The Marketing Companion

CHAPTER

The Bright Line Between Communicators and Creators

Mark Zuckerberg: There's a bright line dividing communicators and creators today. He says some people think the job is to create content, others know theJob is to create connection. "I would much rather invest in creating connection because you can you it's a higher return," he says.

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