Should You Be Posting On LinkedIn?
Per My Last Email
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The Power of Personal Branding on LinkedIn
Exploring the rise of personal branding on LinkedIn, the chapter discusses how Gen Z is increasingly interested in cultivating their professional image on the platform, despite not being its primary demographic. The conversation touches on the authenticity of posts, the strategic aspect of building a presence, and the benefits of showcasing achievements. Emphasizing the value of genuine engagement and thought leadership, the chapter highlights the role of LinkedIn in shaping one's professional narrative and gaining recognition in the business world.
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