2min chapter

Thinking Allowed cover image

Digital intimacy

Thinking Allowed

CHAPTER

The Rebranding of Tinder

Tinder was the heterosexual version of Grindr. The founders, importantly two white men very well educated, were benefiting from huge cultural and social capital but not sexual capital. And they were terrified of rejection. Because one of the more less of the hookup culture is being constantly exposed to the fear of rejection.

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