2min chapter

The Skift Travel Podcast cover image

Google's Plans for the Future of Travel

The Skift Travel Podcast

CHAPTER

The Disabling of Book on Google

Book on Google was created to help partners improve their conversion rates. The value in book on Google wasn't there for as many partners, he says. As a proportion of our overall bookings, it was falling and we just decided at that point that it served its purpose. "We have no interest in owning the customer relationship"

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