Have you ever looked at a small, “boring” business and wondered, "What if this could change my life?” That’s exactly what Codie Sanchez, Award-winning Journalist-turned-Investor and Founder of Contrarian Thinking, did—and now she’s helping others do the same. With over 2.5 million followers, a New York Times best-selling book, and a mission to create one million financially free humans, Codie’s turning curiosity into a movement. In this episode, she shares her no-nonsense approach to building wealth through everyday businesses and deal-making.

Codie doesn’t just talk about money—she’s on a mission to redefine it as freedom. With an M.B.A. from Georgetown and experience co-founding Unconventional Acquisitions, she knows how to make fear of debt and negotiation a thing of the past. Her expertise in leveraging skills for equity and unlocking opportunities in overlooked businesses will blow your mind. Plus, she’s got a way of explaining it all that feels practical, empowering, and refreshingly real.

Tune in and learn how to spot hidden opportunities, own your financial confidence, and see business in a whole new way. If you’re ready to challenge the status quo and step into financial freedom, this is the episode you can’t afford to miss.

Key Timestamps

[00:00:00] Introduction. 

[00:02:04] Money equals freedom.

[00:04:49] Curiosity leads to financial success.

[00:09:26] Business transition and opportunities.

[00:16:37] Purpose: Passion meets money.

[00:23:35] Worst businesses to buy.

[00:25:41] Risk management in business.

[00:28:00] The myth of debt.

[00:33:00] Self-worth and entrepreneurship.

[00:39:07] Wealth vs. status games.

[00:42:21] Buying a business with expertise.

[00:50:21] Top talent and wealth sharing.

[00:52:25] Negotiating from kindness and confidence.

[00:55:25] Technology's impact on humanity.

[01:02:21] Community-owned businesses and partnerships.

Memorable Quotes

"It's not a lack of money you don't have. It's not a lack of intelligence you don't have. It's a lack of knowledge. And when you know that—that should be super empowering." – Codie Sanchez

"Your bank account will be a reflection of two things, I think. The speed at which you move and the amount with which you are comfortable getting uncomfortable. The faster you move and the more you take on discomfort, the more money you're going to make." – Codie Sanchez 

Where to Find Our Guest

Website: https://codiesanchez.com/

Instagram: https://www.instagram.com/codiesanchez/

Facebook: https://www.facebook.com/codiesanchezbiz/

LinkedIn: https://www.linkedin.com/in/codiesanchez/

X/Twitter: https://x.com/Codie_Sanchez

YouTube: https://www.youtube.com/@PodcastBigDeal

TikTok: https://www.tiktok.com/@realcodiesanchez

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Produced by Evolved Podcasting: www.evolvedpodcasting.com

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