This chapter emphasizes the importance of understanding your audience and context in order to communicate effectively. The hosts introduce themselves as communication experts and discuss Greg's research and podcast.
We’ve all been there — we think we understand something, but when it comes time to explain it to someone else, we flounder.
According to Gregory LaBlanc, a lecturer in management at Stanford GSB, attempting to communicate concepts reveals whether or not we properly grasped them in the first place. “If you think you understand something but you're incapable of communicating it, it probably means that you don't really understand it,” he says.
For communication to be effective, LaBlanc says it’s not enough to transmit a message. As he and Matt Abrahams discuss on this episode of Think Fast, Talk Smart, we have to be skilled translators, adept at decoding our ideas and recoding them in ways our audience will understand.
LaBlanc is the host of unSILOed.
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