The Power of Niche Markets in Brand Strategy

As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not the strongest that will survive, but the ones who respond best to change. 

Kipp and Kieran give tangible advice on what will make or break your business in the next 24 months, companies that made strategic choices to grow, what happens if your targeting is too broad, and more!

Plus, We answer one of YOUR questions. Shoutout to user Write.Edit.Repeat. for leaving their review!

Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.

Things Mentioned:

• Shaan Puri’s thread on companies that made strategic choices to grow https://twitter.com/ShaanVP/status/1529900270481596417
• Tweet on Cinnamon Whiskey https://twitter.com/noahsfriedman/status/1529919311351009292
• Tweet of Uber in Portland https://twitter.com/iamjasonlevin/status/1529901811183800331
• Tweet on Aol CD delivery in US https://twitter.com/jonathansenin/status/1529917737547354112
• Tweet on Cirque Du Soleil, Qualtrics, and Facebook https://twitter.com/grahamgintz/status/1529901696859656228 
• Andy John’s Twitter https://twitter.com/ibringtraffic
• Positioning: The Battle for Your Mind by Al Ries and Jack Trout https://www.ries.com/books/ 
• Sequoia Capital’s presentation for portfolio companies https://content.fortune.com/wp-content/uploads/2022/05/Adapting_to_Endure_May_2022.pdf
• Alex Banks thread on takeaways from Sequoia Capital’s presentation https://twitter.com/thealexbanks/status/1529865275876659218 
• The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt https://www.thecoddling.com/ 
• Patrick Coleman on free marketing advice https://twitter.com/patrickscoleman/status/1529495625380679680   

Thank you for tuning into Marketing Against The Grain!

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Links:

Kipp Bodnar, https://twitter.com/kippbodnar 

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.