Starting a Decaf Coffee Brand and the Potential in the Decaf Space

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In this chapter, they discuss the idea of starting a decaf coffee brand and the potential for success in the coffee industry, including partnering with a popular YouTuber and creating a compelling story around the product. They also highlight the current state of the coffee market and the potential in the decaf space.

Media Empires is back for another season. In today’s episode, Greg Isenberg, CEO of Late Checkout, a holding company for businesses powered by community, joins Erik Torenberg and Sean Linehan, CEO at Exec, to discuss multipreneurship vs solopreneurship, building value around community-based products, requests for startups, and much more.

Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

LINKS:

Late Checkout: https://www.latecheckout.studio/

RECOMMENDED PODCASTS:

Moment of Zen: https://link.chtbl.com/moz

Upstream: https://link.chtbl.com/Upstream

Turpentine VC: https://link.chtbl.com/TurpentineVC

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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TIMESTAMPS:

(00:00) Episode Preview

(00:55) Welcome + Intro

(03:00) What is a multipreneur?

(08:50) Understanding Greg's empire

(13:08) Promo: The Riff

(14:10) Where does Greg hope to take the AI community?

(19:53) On Late Checkout and where it's going

(36:40) Greg's request for startups

(48:00) Calling all nerds!

(48:35) Wrap

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X / Twitter:

Greg Isenberg: @gregisenberg

Sean Lineman: @seanlinehan

Erik's Twitter: @eriktorenberg

Media Empires: @mediaempirespod

Turpentine @turpentinemedia

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