The Importance of Imagination in Business

I think the imagination is the single most useful tool mankind possesses it beats the opposable thumb I can imagine living without my thumbs, but not without my imagination. The word creativity has become demeaned to mean practical strategies to make larger profits This reduction has gone on so long that the word creative can hardly be degraded further. We have to figure out imagination Not harness it as a way of helping VCs return capital to LPs But rather to create a better world for all of us to live in.