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The Copywriter who Saved the Grand Canyon and an Inside Look at the Copyblogger Pod Business Model
The HeyCreator Show
Interactive Advertising - What Is It All About?
CNN's John Sutter talks about interactive ads. One famous example is an ad campaign for Qantas airlines, right when they were first launched. The idea was the headline on this is be the first one on your block to win a kangaroo. But that's what he meant by like interactive ads.
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