104 - Invisible Marketing — with Jeff Lotman
The Futur with Chris Do
00:00
Navigating Brand-Manufacturer Dynamics
This chapter explores the intricate relationships between brands and manufacturers, emphasizing the essential process of vetting manufacturers for sustainability and quality. It discusses challenges in collaboration, the lengthy product development timelines, and the innovative marketing strategies behind limited-edition collaborations. Lastly, it delves into the competitive landscape of brand development in the creative industry, addressing the hurdles faced by newcomers in pitching original concepts.
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