Direct Response Techniques Work Really Well, Right?

On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long.

We discuss:

• The secret she used to get open rates of around 50% over a sequence of 30 emails for a dental practice
• How to break through the clutter of advertising messages and your inbox with 6 billion unread emails
• Storytelling secrets learned from 25 years in the trenches writing emails that sell to more niches than you can poke a stick at

Sue is an entertaining storyteller and has more marketing and copywriting knowledge than most other copywriters put together. She could live anywhere - so she chose Paris, France and makes her clients millions from there.

Full episode & resources at https://GeniusesOfCopywriting.com/sue-rice