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Ep. 209: Email and Living with Purpose
Deep Questions with Cal Newport
The Re Tweet Button and the Power Law of Twitter
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The introduction of the re tweet button not only made twitter into a lasting company of cultural influence, but also really transformed social media. The friction required to send a link or tweet to your re follower base went down to almost nothing. That reduction in friction made all of the difference it unlocked what i call a fierce viral dynamic. Tens of millions of hundreds and millions of people could see something within an hour or two. And this allwas based off these individual her decisions to retweed or not re tweed. This turned out to have two hugely powerful effects. One, it attracted more interesting people. Two, platforms like twitter, because there is potential here. You had the potential of reaching millions
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