The Disruptive Future of Open Table

Yelp has made some investments in allowing partners to plug into the Yelp platform. CME represents a next generation product built on the iPad. The way that open table charges is it charges a cover fee for every person that walks in the door. We think that that's unfair because the vast majority of restaurants business is essentially organic traffic. And so we charge $99 a month for the CME product, which works a lot like open table but is fully integrated into Yelp as well.