Inside Tencent's "Influence Empire," with Bloomberg's Lulu Chen
Sinica Podcast
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The Power of Freemium Games
Asia pioneered the freemium model. It Tencent took full advantage or really brought that model to a whole new level. One of the typical success stories is Riot Games with League of Legends. And this game, I think to a certain extent, became such a huge hit because players don't have to pay upfront and it creates a longer lifespan.
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