Inside Tencent's "Influence Empire," with Bloomberg's Lulu Chen
Sinica Podcast
The Power of Freemium Games
Asia pioneered the freemium model. It Tencent took full advantage or really brought that model to a whole new level. One of the typical success stories is Riot Games with League of Legends. And this game, I think to a certain extent, became such a huge hit because players don't have to pay upfront and it creates a longer lifespan.
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