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10 Investment Themes from Brevan Howard | Colleen Sullivan, Peter Johnson

Empire

CHAPTER

Digital Goods and NFTs for Brands

In this chapter, the speakers discuss the growing trend of digital goods and the importance of having a strong digital good strategy for brands. They highlight the increasing wealth of kids aged 17 and under who are able to make money online and the need for brands to create experiential products and brands to reach this demographic. They also mention the preference of kids for digital currencies like V bucks or Robox and the convenience for parents in allowing their kids to make purchases within games.

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