Best Practices for Creating Content Using Marketing Surveys -- Eli Schwartz // Survey Monkey
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Why SurveyMonkey Needs Marketing
At your core, you're an SEO. I think that everybody thinks of SurveyMonkeys as a way to get information from your customers. To me, what's interesting is using the mechanism of data collection as an engagement strategy. It's an excuse to reach out to somebody that you want to have a relationship with under the guise of trying to learn more about them and surveys.
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Transcript
