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Branding vs Direct Response | Ep 378
The Game w/ Alex Hormozi
Branding Is a Great Arbitrage Opportunity for Maximising Value
i think part of the reason behind this is that good will compounds faster than revenue does. And so what's interesting is that brand people are now realizing is an amazing arbitrage opportunity for maximising value. When i started out my career, i thought that every single company that did branding was retarded. I was like, you guys ere idiots. If you guys understood how direct response worked, you guys would make more money. I'm such a genius, blabbaba. You might be like, wll inol, branding doesn't make sense. But we're reinforcing stories verses asking for actions. That's fundamentally what like traditional direct response marketing is at its most basic form
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