50: Undercover sunburn
Lateral with Tom Scott
00:00
The Impact of Paper and Typeface on Story Perception
The host discusses a study conducted in 2011 in psychology, where the use of the same paper and typeface significantly increased participants' liking of a story. They explore different factors that affect the perception of a story, such as font, paid incentives, priming, and the order of paragraphs. They also reveal a loophole related to punctuation.
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